As the most watched sporting event of the year in the United States and as one of the most lucrative advertising programs in the world, Super Bowl ad traffic has unimaginable reach and commercial value for large companies, with ads featuring a variety of themes such as: national, political, animal, sexual, etc. According to the Super Bowl advertising website, it contains 249 ads from the 10 brands that advertised the most in the Super Bowl from 2000 to 2021, with 16 fields which include links to each brand as well as information on length, estimated cost, YouTube statistics, TV viewers and seven each standard marked as "yes "Yes" or "No" for each criterion. With the help of visualisation tools, relevant data analysis and visualisation between the features and variables in this study, we can get a clearer picture of what audiences want, what they like and what kind of ads they prefer, and to a greater extent, create commercial value.