As the most watched sporting event of the year in the United States and as one of the most lucrative advertising programs in the world, Super Bowl ad traffic has unimaginable reach and commercial value for large companies, with ads featuring a variety of themes such as: national, political, animal, sexual, etc. According to the Super Bowl advertising website, it contains 249 ads from the 10 brands that advertised the most in the Super Bowl from 2000 to 2021, with 16 fields which include links to each brand as well as information on length, estimated cost, YouTube statistics, TV viewers and seven each standard marked as "yes "Yes" or "No" for each criterion. With the help of visualisation tools, relevant data analysis and visualisation between the features and variables in this study, we can get a clearer picture of what audiences want, what they like and what kind of ads they prefer, and to a greater extent, create commercial value.
在这里我们将介绍大数据中的关键技术概念。大数据技术旨在处理和分析大量数据,以获取有价值的信息和见解。关键技术概念包括: • 分布式系统:通过将数据分散到多个计算机上来高效处理大量数据。 • 数据挖掘:使用统计学和机器学习技术从数据中提取有用的模式和信息。 • 人工智能:通过分析大量数据来建立模型,预测趋势和行为。 • 云计算:通过互联网访问可扩展的计算资源,以便处理和存储大数据。 • 数据可视化:将数据转换为视觉元素,以便更好地理解和解释。 了解这些技术概念可以帮助您更好地理解大数据,为您的业务决策提供更有力的支持。